OpVakantie! (OnVacation!) helps independent travel agents, (niche) tour operators and tourist boards, cruise lines, hotels, airlines, … to inspire holiday makers proactively for their next trip. This by offering ready-made communication tools with original and inspiring content.
A well-written travel report radiates sincerity and reliability. The principle is simple: whoever reads your report or brochure with tips, inspiration and other information, gains confidence from your travel advice.
Content marketing such as regularly publishing new travel reports on your blog or website increases your authority and credibility as a travel expert. When you advise or recommend something as an expert in the field, customers will follow more easily. You can read more in detail here.
Filling your website with relevant content is one of the best SEO tips. Blogging can indirectly draw visitors to your website. And you can end up much higher in the search results of search engines like Google. When your articles are shared on other sites, Google also sees that you are important.
Last but not least, when Google indexes your posts, it can better estimate what your business is doing. This way your travel company will be linked to the right searches even faster.
Building on the two previous points, if you and your company are known as experts, more people will ask about your expertise. They rely on you as a travel professional and specialist of certain destinations, travel formulas…
Quality content that people identify with is the most important. So that you get more name recognition. And people automatically think of you when they need the services you offer. But also: more visitors to your website, more requests, more sales.
OpVakantie! can help you communicate your offer as a holiday provider, very focused to the end customer in an attractive, affordable way.